Living the High Life: Pooches are Pampered at Paradise Luxury Pet Estate  by Michelle Slayer, Images by Cathy Heinz

Dog lovers need not feel guilty about heading out of town for summer vacation and leaving Fido behind. Paradise Luxury Pet Estate provides such a posh environment for dogs that “their people” may just want to vacation there, too…

A far cry from a cage-lined kennel, Paradise is a boarding, daycare and grooming facility — a “country club for dogs,” said owner Holly McConnell. Here, canine companions go outside five to seven times a day, weather permitting, to run and play with other dogs of the same size, age and temperament in large partitioned areas of shady 12-acre estate.  Paradise’s experienced dog handlers, who provide a tireless arm for games of fetch and plenty of love and attention while mom and dad are away, supervise playtime. The property is fully fenced to provide a safe and secure environment for each beloved pet.

When it’s time to cool off indoors, the pampered pups curl up on their choice of leather sofa or individual sling bed in a comfortably air-conditioned and tropically decorated room in one of three brick homes on the property—the Main House, the Gatehouse and the Courtyard pool house. When they return from a romp outdoors, they find their couches refreshed, floors mopped, and fresh water in their bowls.

Separate accommodations are geared for “couch potatoes” – older and less active dogs; puppies’ one year old and younger; large and active dogs; medium sized dogs; and small dogs. “They go into rooms according to personality and size, “said McConnell. “We don’t put the puppies in with the seniors.”

There’s even a room for special needs dogs—those requiring medication, have mobility issues or other medical problems that demand close monitoring. Outdoor play yards are also kept separate according to the dogs’ size and activity level.

Why all the fuss over a family pet? McConnell, who previously raised and showed Golden Retrievers and owned a pet accessories business, said she created a place where she would want to send one of her own dogs. “I want my dog to be somewhere where she’s free to roam and be outside with people that are trained in handling dogs and know dog behavior and dog illnesses. I can’t put my dog in a cage.”

Although she has a degree in human psychology, McConnell says she much prefers studying dog behavior to that of people. “I love dogs. They just say it the way it is. There’s no guessing.”

Before pets can visit this Club Med for canines, they must have proof of updated Bordetella, distemper and rabies shots, must be on a flea and tick preventative program and must be spayed or neutered. Each new dog must also visit for a “Trial Daycare” session and be able pass the pass the “Ella” test. If they get along with McConnell’s gentle, eight-year-old Golden Retriever, Ella, they can become part of the pack. Dogs who exhibit signs of aggression and aggression-prone breeds such as pit bulls are not accepted. “Our job is not to fix a dog that needs to have some one-on-one training, our job is to have them play and be socialized with other dogs. They have to have fun here or they’re not welcome.”

Nervous parents can rest at ease knowing that there is a manager on site 24 hours a day, seven days a week and surveillance cameras in every room. A fire alarm in each house is wired directly to the Palm Bay fire department. Although city zoning does not allow McConnell to have a veterinarian on site, she works with several area vets as well as those of her clients. If a dog becomes ill, she or a member of her staff will drive the pet to its personal vet.

Boarding isn’t the only service offered at Paradise. Doggie daycare is offered Monday through Saturday. The facility also provides boarding for pets during hurricane evacuations. The same health and behavior requirements apply for daycare as for boarding.

For those looking to spend a little bonding time with their dog, Paradise’s “Pond Parties” are a virtual doggie Disneyworld. On Wednesdays and Saturdays, owners of large dogs can bring their pooch for an hour and a half of water play in the estate’s two-acre, alligator-free artesian pond. Tennis balls, ball throwers and play sticks are included with admission, as is a dog-washing area complete with fresh towels. Daycare dogs or pets in the boarding program may also participate in the Pond Party on Mondays.

Celebrating its fourth birthday this July, Paradise Luxury Pet Estate has mainly grown through the word of mouth of satisfied dog owners. McConnell credits her simple business philosophy with the key to her success: “If people and dogs don’t come in to have a good time, we won’t take them in.”

Know Before You Go…

(Rates are subject to change.)

  • Paradise Luxury Pet Estate is located at 220 Chandler Road, NW in Palm Bay. Phone: 321-728-2200. Web: www.paradisefordogs.com. Check website for daily hours and drop-off, pick-up times.
  • Boarding is $40 per night for medium and large dogs and $38 per night for small dogs. High season for the boarding facility is June through January, so McConnell recommends making reservations at least two months in advance.  There is a nightly discount of $5 for owners of multiple pets. Additional charges apply for dogs with special needs.
  • Doggie daycare is available Monday through Saturday, during above business hours for $22 per day or $90 per week.
  • Pond Party for large dogs is available on Wednesdays and Saturdays 8-9:30 a.m. for $10 per day. Daycare or boarding pets may also participate on Mondays. With a Pond Membership of $100 per year, visitors pay only $5 for each Pond Party and receive special discount offers throughout the year.
  • Grooming starts at $38. Special rates are available for daycare dogs.

Polished Pets

You’ve enjoyed Mother’s Day and Father’s Day; why not give your dog a much-deserved day of pampering? Paradise’s Grand Spa Day includes an hour and a half of playtime at the Pond Party, a quick wash and Turkish towel rub down, a 45-minute nap and leisurely lunch, then a rousing session of fetch with one of Paradise’s trained handlers. The day ends with a cleansing bath using Paradise’s exclusive cleansing shampoo, an ear cleaning and nail trimming. The Grand Spa package is just $50 ($45 with a pond membership).

Readers Comments:

  •  Rochelle W. Lawandales
    July 1, 2010  
    Our dogs love Paradise Pets! They know when they’re going because my husband unwraps their dog tags. About the time we turn on the road, they are up, tails wagging. When we’re cleared to go to the “Big Dog” house, we have to say our “i love you’s” quickly, as they cannot wait for the gate to open! Barely looking back once inside, a brief moment of a turn around “oh-see ya” look and they’re off! We know that our precious animals are in the best of care.

     

  •  Connie Culver
    July 13, 2010
    Paradise Pets Rocks! Riley has been going there since he was 3 mths old and loves it. He is now 2 1/2 yrs old and still gets so excited when he goes. As soon as we turn into the drive he jumps in my lap and tries to drive. I know when I drop him off he is getting the best care possible and I never have worry about him.

 

 

 

_T0Q9743_edited-1

Holly McConnell

Paradise for Canines

 

[by Kera Coyer]

photography by Erica Masterson

Spacecoast Business, February 2010

 

Website link- (on pages 44-45) http://viewer.zmags.com/publication/bc228bfd
 

 

On first approach, the Paradise Luxury Pet Estate looks exactly like what it is – a gated, expansive property devoted solely to man’s best friend.  The landscaping and housing are more on par with a country club then a kennel.  On closer inspection, though, one notices that the entire property has been thoughtfully laid out with a dog’s best interests in mind.  Everything, from the fields to the ponds to the rooms, has been set aside as part of the package.

“When we first started Paradise, we wanted to create a safe, loving and sensitive environment for dogs where people could leave them knowing that they would be well-cared for and treated with dignity and respect,” Holly McConnell, founder and owner of Paradise Luxury Pet Estate, says.  “The question we always asked ourselves when making decisions about what to offer, how to set things up, etc. was: ‘What would we want for Ella [our Golden Retriever]?’”

McConnell and her husband founded Paradise Luxury Pet Estate in July 2006.  She had a background in the pet industry, and had been showing Golden Retrievers for 10 years by the time Paradise opened its doors.  “That first year was rough,” McConnell remembers.  “We started out with our family’s help and only had two additional employees.  In fact, I didn’t even leave the property for the first 165 days – I had to put everything I had into building the business.”

As a result of her dedication, McConnell, with the help of her team, has created a place that specializes in crate-free, cage-free boarding and daycare, and has such a good reputation that it operates primarily on word-of-mouth referrals.  “Our grooming service, for example, is not advertised at all,” McConnell provides.  “Teri does a stellar job and all of the referrals keep her busy.”

In addition to the grooming service, Paradise also offers obedience training classes and “pond parties” – opportunities for owners to play with their pets at ponds without worrying about alligators or any of the other problems normally associated with Florida waterways.

“Like I said before,” McConnell emphasizes, “This whole thing is based around Ella.  We don’t do anything that I wouldn’t feel comfortable doing for my own dog.”

The business may be Ella-centric, but McConnell must be doing something right. Normal kennel staff turnover rates are around 85 percent, at Paradise, it is 1 percent. “All of my staff are required to read Cesar's Way: The Natural, Everyday Guide to Understanding and Correcting Common Dog Problems by Cesar Millan, the Dog Whisperer, before they are allowed to handle the dogs,” She provides.  “They need to know how to be good pack leaders first.”

In a business that caters to up to 60 dogs at any given point in time, dog handling expertise is essential.  As such, the Paradise staff also attends routine training classes and seminars, and tends to work within niches while on duty (large dogs, small dogs, etc.).

“I have the best team and I know I could not do any of it without them,” adds McConnell with a smile. It has taken her three years to grow her business into what she wants it to be, but McConnell is happy where she is right now, and is looking forward to the future.

 “Other businesses may look at expansion, but in 10 years, I do not think we could offer the same level of service if we added on to the property or started a second location,” she says.  “Personally, I would like to have someone else managing the day-to-day by then, so that I could focus solely on the obedience training seminars, which are my favorite part of what I do right now.”

She takes things day by day, though.  “You have to!” McConnell laughs.  “Working with dogs is like working with small children, you never know what is going to happen.”

Her daily mantra, “Adapt, Improvise, Overcome,” remains true for any entrepreneur, and if followed, it might just lead to what she has...Paradise.

 

 

 

 

 

 

Some of the Wild Events of Halloween

 

   

 

 

 

Egg On A Spoon Contest

                

Musical Mats!

 

 
Outlandish Halloween Casket Pictures! 
        

   

          

 

 

Amazing & Wonderful Costumes!!

 

      

             

     

          

                                                              Rita & Ziggy (Funniest Costume)

           

The Family that plays together.....           Most definitely stays together!

    

     Jo & Jake (Best Overall)                     Willow & Sierra (Most Original)

           

                

                              

     Faye & Zoey (Best Owner/Dog Combo)

                              

             Bella (Cutest Witch)                                Ginger (Cutest Witch Too)

           

 

                   

10/28/2008

Hi ~ We went with our daughter, Ashley, her boyfriend, Manny, and their two dogs Bella and Bear to your Halloween party for dogs on Saturday.  I wanted to let you know how much we enjoyed it.  There are so few places we can take our beloved fur babies that it's a joy to go to an event like yours where the dogs can mingle, play and have a really good time.  In addition, Bella (long hair Chihuahua) won for cutest costume - a witch!  So, that was a pleasant surprise!  Ashley and Manny have taken their 2 to your dog day care and we were so impressed by what a nice place you have.  Thank you again for opening up your place fur such a fun event!  Looking forward to the next fun time! ~ Brenda

 

 

Paradise  Luxury Pet Estate visits.....

Cesar Millan (the Dog Whisperer)

       Get Ready for "The Power of the Pack"!

                             

                        Exercise, Discipline, Affection!

           

Ask Ella

11/12/07:  “Dear Ella, So what did your mom do to our mom anyway? They all went to Miami for the day yesterday to listen to some dude with a funny name and when she came back home, she was acting all different. Not bad – just different.  We used to call most of the shots around here. Now our mom thinks she gets to be our boss and tell us what to do and when to do it – even where to walk when we are out with her. What’s up with that?  We think we are OK with the change – it makes us feel strangely comfortable – but we will have to let you know in a couple of weeks how all of this is going.  Your friends, Gator and AJ”

Hi Guys, My mom got home really late that night after the trip and still showered me with hugs & kisses – I guess that means she had a great time…..or if what you’re saying is true, it could be that she’s buttering me up for something coming down the pipe……..uh oh.  We have training class here on Tuesday nights and I know Georgia the trainer was on the trip too and so I’ll hang out in the training area behind the plants and see if I can get in on the latest scoop!  Later, Ella.

             

Hello!  A big big thank you to Holly, Mark, Ann, and all who helped arrange the trip yesterday. 
I thoroughly enjoyed it and was so very thankful that I did not have to drive, use a tank
of gas, find parking, buy the ticket, etc.  The bus driver was excellent and really
seemed to know what he was doing and the bus was clean, although I didn't have to use the
rest room, so I don't know about that part.  The seminar was so good and I am anxious to
try some new techniques on Roxy and Annie.   I hope Holly and crew got out of the mess on
I-95 in Miami and got home before midnight!  Anyway, thank you again for that special treat.  I really appreciate all of your efforts.  Judy

    

Paradise  Luxury Pet Estate

Yappy Hour small Dog Social

       

    

                            

     

 

                  

               

 

Paradise  Luxury Pet Estate

Halloween party of 2007!  

GREAT COSTUMES!!!                    GREAT Fun!!!!                          GREAT Memories!!

                             

    

 

                    

                         

                   

           

Holly,:  

 

I just wanted to make sure you know how much I appreciate you and your team for expending the effort to organize the BARKtoberfest.  It was a lot of fun to see the owners take such

pride in their dogs showing them off in their unique and cute costumes.

 

Please extend a big THANK YOU to your team for me. I can only assume some of them gave

up their Saturday for us. It takes a lot of planning and coordination to make the day seem so

simple. I know that it not true as I have been on committees in the past planning different parties

including several Halloween Parties.

 

Everyone was a winner on Saturday because they got snacks, drinks, and were eligible for door

prizes even if they didn’t enter into any of the contests.

 

Again, thanks so much for your efforts on Saturday. I appreciate Paradise Pet Estate for being

there for me whenever I need to leave Diamond in your guardianship. Diamond can’t wait to

get out of the car every time we drive up to the Pet Estate. It makes me feel good when I leave

her with you.

 

With much appreciation,
Marsha

GREAT EVENTS!!       GREAT PRIZES!!!     GREAT TIMES!!!

   

  

                           

    

     

Newsletter Highlights and FAQ's

“5 Minutes Away” Notice For Gatehouse (large) Daycare Dogs

Paul, the Gatehouse Manager, has asked those of you bringing large dogs for daycare to please keep our phone number handy and give us a call when you are at least 5 minutes out.  It’s helpful for him to be able to prepare to walk away from what he’s doing, or perhaps organize his activity so he & his staff can plan to welcome your pet to Paradise daycare.      

Also, when you come to pick up your pet from daycare, all the dogs out in the field playing when you arrive get so excited that it if Paul knows you’re getting near, it gives him a little time to move them to the other end of the field and bring your pet to you at the gate.   Please try to call BEFORE you get to Chandler Rd!  Thanks!!

Bordatella Update Recommendation

After recent conversations with local vets, we are recommending that all dogs receive a Bordatella vaccine every 6 months instead of yearly.  Apparently the vaccine starts to lose its potency after 6 months and although there continues to be vaccine in the dog’s system, it weakens substantially and ultimately affects the rest of the dog’s immune system as it loses its effectiveness.  Paradise will continue to require the vaccine be updated annually as per the boarding guidelines set by the state of Florida.

 Pre-pay For Speedier Pick-up

Some of you would like to just drive in and pick up your pet and go, and that’s certainly an option if you have pre-paid for your pet’s stay with us (both daycare and boarding services).  If you are pre-paid, you just need to call us when you are 5-10 minutes away and we will do our best to have your pet waiting for you when you arrive.   We accept cash, check, Visa & Mastercard.

 Open House Twice a Year

Open House at Paradise is held twice a year to allow the large dog owners a chance to see where their pets go when they drop them off.  All houses at Paradise will be open for the Open House, but this is the only time the Gatehouse is open due to the fact that unscheduled, sporadic visitations are disruptive to the large dogs’ schedule and confusing to the dogs.  We work very hard to have happy dogs!

Paradise Rewards Program

You can earn credits toward your next daycare or boarding reservation.  Once you’ve referred a new client and they’ve completed a daycare or boarding reservation, you will receive a $10.00 credit toward your pet’s next spa day, daycare or boarding stay (pond parties are excluded).  Our Paradise Reward credits are non-transferable and have no cash value.  Just be sure that your referral person gives us your name and we’ll make sure your pup gets the credit!

State-of-the-Art Security System

Even though Mark & Holly live on the property and are here all the time, we have upgraded the security system to include state-of-the art cameras in every room of both the large & small doghouses, a brand new computer, and 24/7 monitoring by Alarm Monitoring USA.

New Policy For “Crating a Dog Upon Request”

Our number one selling point is that we have a Cage-less and Crate-less environment.  However, we have received a number of requests from past and present clients asking us to crate their dogs at night because it's what they're used to, and it contributes to their peace of mind.  Therefore, if an owner now requests that their pet be crated for the night, it will be considered a "Special Needs" request and the additional charge of $5 per night will be added to the normal rate.  Owners may also bring the pet's bedding, toys, blanket, etc. to be given to the pet for overnight.

 What to Expect After Boarding Your Dog

Thirsty Kids:   Just a reminder to our new moms & dads that it is perfectly normal for your pet(s) to get back to their own home after boarding or daycare at Paradise and drink water as if they hadn’t  had a drink since they left home!  The drinking behavior is only from excitement, and we want to assure you that their water here is checked and refreshed every hour and a half when they’re inside their playrooms.  Plus, there is also water always available when they’re outside to play!!     

We recommend waiting at least 1/2 hour after returning home to offer large amounts of food or water.  This will give them time to calm down.    

Sleep:   After the excitement of being away, it’s normal for your dog to sleep more than usual for the first few days after returning home.

 “Cause For Paws” Cartridge Recycling Program

Paradise is the only designated drop-off location in the Palm Bay area for used inkjet printer cartridges to benefit the “Cause for Paws” program of the Central Brevard Humane Society.   If your business has a lot of cartridges and would like to donate them, please call 1-800-804-7612 and they will come and pick them up.

 Clearing Out Your Closets?

If you’re cleaning out your closets and find some extra sheets, blankets and large (fluffy) towels that are last season’s colors, and you’re thinking of buying new colors for this year, we’d welcome your castoffs here at Paradise!!     

Early Pick-ups and Late Arrivals Fee

We love to let the big dogs run free in our pole barn field, and the safest time to do this is when we’ve locked the front gate and have all staff on duty.  Especially on Saturday & Sunday we try to plan our staffing and dog walks around the times that the gate is locked and we’re closed to the public.    

When there’s a late drop-off, early drop-off, or late pick-up, our schedule goes awry and it causes a disruption in the dogs’ schedule.  Because we want all of the walks completed and individual care to not be compromised, we have to have the employees come in early or stay late to make up for the extra time needed due to early or late drop-offs and/or late pick-ups.   

We have decided to implement an “outside the hours fee” to help pay for this extra time.  Effective immediately, there will be a charge of $10 per dog for the first 15 minutes that your arrival is delayed.  An additional $10 per dog will be charged for each 20-minute increment after that.  Our hours that we are open to the public continue to be:     

Monday - Friday:  7am to 6:30 pm. 

Saturday:   7am to 10am. and 3pm to 5 pm

Sunday:   3pm - 5 pm only.

An “outside the hours fee” will only incur if your pet is not dropped off or picked up during these posted times. 

Leather Furniture Always Needed

Please continue to call us if you know of anyone getting rid of a leather couch or chair in good condition or if you see one dropped by the side of the road and it looks to be in good condition.  Your pets thank you!!!   

Cameras Installed in Dog Sleeping Rooms

Many of you noticed & wondered about the long trench recently dug across the property.  Electrical cable has been laid through the trench to enable us to install monitoring cameras in all of the dog play & sleeping rooms in the main house, the pool house & the “islands” gatehouse (formerly known as the large dog house).

 Flea & Tick Info

Our belief is that knowledge is power; therefore, we'd like to refer you to a few of the websites that we trust and have learned a great deal from regarding flea and tick control, prevention and treatment. 

WWW.Drsfostersmith.com has a question and answer department as well as an overview of the different flea and tick treatments and preventatives.  Remember, prevention is the key!

WWW.k9advantix.com has a webpage dedicated just to ticks and another one dedicated to fleas.  The best part of K9advantix is it remains effective after repeated swimming and bathing.  Please note though, K9advantix is TOXIC to cats and should not be used anywhere near them.

WWW.frontline.us.merial.com focuses on the flea and tick life cycle and how the topical solutions interrupt the multiplying process. 

WWW.ah.novartis.com is a website that focuses on the monthly pill Sentinel.  Sentinel is used for the prevention and control of flea populations and the prevention of heartworm.  It also controls roundworms, hookworms, and whipworms in dogs.   Sentinel has to be prescribed by your veterinarian since a yearly heartworm test is required before continuing on a heartworm preventative.

WWW.peteducation.com has a webpage that breaks down each flea and tick control product that's currently available.  There's a chart which illustrates the active ingredient in each product as well as the dosage and administration, the effects, and any comments regarding the product

The Dog Days of Summer Are Here

We all know that it’s a bad idea to leave our pets in the car with the windows cracked “just for a minute,” but just how bad is it?  A dog’s normal body temp ranges from 101-102.5 degrees and they can tolerate a body temp of 107-108 degrees for a very short period of time before suffering brain damage or heat stroke.  On a typical Florida summer day when the temp outside is 95 degrees and all 4 windows are “cracked,” the inside temp of your car is a whopping 113 degrees!Please leave them home when you have errands to run; or better yet, bring them to Paradise for a play day!

Paradise Earns Excellent Grade on Inspection

Wagging tails to our team who work very hard to maintain a level of cleanliness and sanitation that will ensure that Paradise will be a clean and healthy facility for our guests.  The Health Dept. arrived for a surprise inspection on July 3 - a day that we were fully-booked for July 4th - and after visiting our rooms, kitchens and grounds, they found nothing to write on their report, but we saw lots of smiles.  In a business that deals with a lot of "stuff" (dare we say recycled milk bones), we were VERY proud of our team!


 

 

 

 

 

 

220 Chandler Road NW, Palm Bay, FL 32907   |   Tel: (321) 728-2200 or (321) 728-4701   |   Fax:  (321) 728-4751